Sales teams have a profound number of jobs to do, and one of the most significant complaints reps have is there just isn’t enough time to get it all done. Supporting your team with clear direction, prospecting and outreach automation, and streamlined processes will...
Throughout the selling process, lead qualification is pivotal to closing deals. For teams selling to pharma and research accounts, the complexities of qualification are several degrees of difficulty greater than most other B2B sales teams. Particular scientific and...
If you’re leading a sales team in the life sciences and biotech industries, it’s essential to recognize that your reps will often be the first connection your potential customers make with your company. This is true whether you’re staffed with an inside sales team, an...
Your sales team works hard to identify your ideal pharma prospects, but even the best trained and well-connected reps are going to miss a lot. That means missed opportunities and revenue. Pharma companies are not particularly transparent regarding who is leading and...
Amplion Lead Generation and Prospecting: A Guide for Life Science Sales and Marketing Teams In this guide, you’ll learn ways to master: Identifying your ideal accounts Finding new and emerging accounts Learning your key account’s story Connecting with...
Life science commercial teams spend a lot of time trying to find the right customers. Ever wonder why that is? Nah. You know it’s because finding the right contacts—those directly associated with research or drug development programs aligned to your products and...
So you’ve secured a meeting with a prospect from one of your top-tier pharma, biopharma, or academia target organizations. Excited? For sure. But you still have a lot to do to prepare. Research, Research, and, Hey, Did We Mention Research? The first step in preparing...
Do You Really (Really?) Need Machine Learning for Prospecting? When was the last time you read a press release about a new biopharma and headed straight to PubMed to investigate their research? Maybe you did a quick keyword search to understand how they’re using...
Selling into early-stage research and clinical programs is critical to having your technology, products, or services embedded in a new disease or drug program. Still, unless you have all the right connections at thousands of organizations (or a crystal ball!),...
Traditional lead gen is poorly suited to Life Science marketing and sales Traditional marketing approaches rely heavily on generating a large number of marketing leads, then spending months executing nurturing campaigns with broad reach and spend. Once these campaigns...
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