Amplion Lead Generation and Prospecting: A Guide for Life Science Sales and Marketing Teams FREE DOWNLOAD In this guide, you’ll learn ways to master: Want to upgrade your prospecting and lead gen processes for the better (and for good)? Establishing best practices...
Life science commercial teams spend a lot of time trying to find the right customers. Ever wonder why that is? Nah. You know it’s because finding the right contacts—those who are directly associated with research or drug development programs aligned to your products...
So you’ve secured a meeting with a prospect from one of your top-tier life sciences target organizations. Excited? For sure. But you still have a lot to do to prepare. Research, Research, and, Hey, Did We Mention Research? The first step in preparing for the meeting...
Do You Really (Really?) Need Machine Learning for Prospecting? When was the last time you read a press release about a new biopharma and headed straight to PubMed to investigate their research? Maybe you did a quick keyword search to understand how they’re using...
Selling into early-stage research is critical to having your technology, products, or services embedded in a new disease or drug research program. Still, unless you have all the right connections at thousands of organizations (or a crystal ball!), identifying those...
Traditional lead gen is poorly suited to Life Sciences marketing and sales Traditional marketing approaches rely heavily on generating a large number of marketing leads, then spending months on nurturing campaigns with broad reach and spend. Once these campaigns have...
As of 2018, more than 3,200 Emerging Biopharma (EBP) companies—characterized by R&D spend of less than $200 million or prescription sales up to $500 million—have an active R&D drug pipeline. Of the 8,700 products or programs in active development, ranging from...
Account-based marketing. It’s all the rage. Most B2B commercial teams are at least thinking of implementing account-based marketing (ABM) programs if they haven’t already. But why is it a must-have for life science sales and marketing teams? What exactly is ABM? Our...
Most of us welcomed 2020 with our sights set on new achievements, only to have our business activities and life as we know it significantly disrupted by the COVID-19 crisis. While sheltering in place is a crucial step to save lives, disruptions to networking and...
The COVID-19 pandemic has created so many difficult challenges for the world. Thankfully, the life science community has risen and continues to rise to meet some of the most pressing of these, bringing the collective brilliance and innovative thinking of diverse...
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