Life science commercial teams spend a lot of time trying to find the right customers. Ever wonder why that is? Nah. You know it’s because finding the right contacts—those who are directly associated with research or drug development programs aligned to your products...
Do You Really (Really?) Need Machine Learning for Prospecting? When was the last time you read a press release about a new biopharma and headed straight to PubMed to investigate their research? Maybe you did a quick keyword search to understand how they’re using...
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