So you’ve secured a meeting with a prospect from one of your top-tier pharma, biopharma, or academia target organizations. Excited? For sure. But you still have a lot to do to prepare. Research, Research, and, Hey, Did We Mention Research? The first step in preparing...
Traditional lead gen is poorly suited to Life Science marketing and sales Traditional marketing approaches rely heavily on generating a large number of marketing leads, then spending months executing nurturing campaigns with broad reach and spend. Once these campaigns...
As of 2018, more than 3,200 Emerging Biopharma (EBP) companies (characterized by R&D spend of less than $200 million or prescription sales up to $500 million) have an active R&D drug pipeline. Of the 8,700 products or programs in active development, ranging...
