Hey, this is Mike from Amplion. In this video, I’ll provide a quick overview of how you can get more return on your investment in conferences. I’ll show you how to identify relevant contacts for the conference you’re attending and set up meetings in advance. We’ll focus on defining a campaign, looking for technical criteria, timing signals, and thermographic details. I’ll also demonstrate how to export the list and execute your campaign. Watch this video to learn how to maximize your conference experience and increase your ROI.
Transcript
So I know a lot of you are preparing to go to conferences as most coming up very soon. And I get a lot of questions from marketing and sales teams asking how they can get more return on their investment in conferences. I wanted to to a quick overview of how easy it is for you to identify. Contacts that are relevant to the conference that you’re going to so that you can set up meetings in advance of that conference for your team before they attend. Let’s jump into this very quickly.
The basic workflow that we’re going to be focusing on here is defining a campaign around a specific event. We’re going to be looking for technical criteria, timing signals, and firmographic details. We’re going to review that list, refine that list, and then export it so we can execute our campaign.
So in honor of ESMO coming up, I set up a filter here that is focusing on all of oncology. I’m looking for only organizations that are based in one of the European countries because that’s the focus area for my geography, and I’m interested in pharma organizations. In addition to that, I’ve put an evidence filter on here to say only show me people that have published since the beginning of the year.
The result that you’re seeing here is a list of all of the contacts across all of the evidence that Amplion is analyzing with our machine learning. And you can see here that I’ve further limited this list to make sure that these are only contacts in European countries. I want to only have a list that includes For us with an email address either actual emails that we’ve received from evidence or ones that we’ve predicted. And I also want to get their LinkedIn address. I could further limit this down by title if I wanted to. So if I only cared about principal scientists, I could limit that. But in this case, let’s go wide. So I’ve selected this list and then when I export the list, I can choose to export it with all of these matching event details.
What are these event details? Those are examples of the specific publications that each of these authors have been part of that’s relevant to the specific search criteria. So I know that these are all going to be oncology related.
When I download, the list that I’m going to receive is going to include all the details that I need to upload these individuals to my CRM. So their org contact information, their title, their location, email, they’re direct linked in URL so I can start running ads or messenger them if I want to. And in addition to that we have all of the details around around. On the event so I know the title of the publication, the diseases, the drugs, the drug class, the MOA, biomarkers, test methods, etc. This allows me to come back to this list now imported into my CRM or into any mail merge application and I can now send a very. We’ll see you next week. We’ll see you next week. We’ll see you next week. . Personalized email to each one of these individuals asking them if they’re going to be going to as MOA and if so, requesting a meeting with them. So hopefully this shows you how easy it is to grab an audience, enroll them in an outbound mail campaign. In addition to that you could ask your sales team perhaps to make connections on LinkedIn with these folks. But this is a very simple way to define that audience and drive more return on your investment from that conference budget.
Hope that helps!
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